20 {Advertisements} From The Golden Age Of Skateboarding


In the late 1970s and early 1980s, skateboarding was {nearly} dead. At this time, the title ‘professional skateboarder’ was {small} {much more} than a formality, and not {extremely} {many} pro’s could make a living {via} the sport alone. Not surprisingly, all contests, demonstrations, videos, and {companies} {had been} underground, and far from mainstream. Magazines {throughout} the 1970s and early 1980s {had been} dominated by vert skating and to a lesser extent freestyle skateboarding. {Here} are some {ads} from the golden age of skateboarding.

Powell Peralta: Tony Hawk Face Ad

Sims: Christian Hosoi | Thrasher Mag August 1982

Gullwing Trucks – Mike Williams 1979

ACS Lite II Trucks

CSI Distribution H-Street CSI 1988

Vision Eric Nash – Thrasher Mag December 1988

Kryptonics Skateboarder Magazine Oct 1979

Kryptonics Rock n Roll April 1978

Powell Stacy Peralta Glow Skateboarder Mag March 1979

Sims Comp II Wheels – Sims Snakes March 1979

{Energy} Trucks: Sims Team Skateboard Mag April 1978

Powerflex April 1978: Skateboarder Magazine

Tracker Trucks: Rodney Jesse: Skateboarder Mag April 1978

Bennett Decks: Light Years Ahead, Skateboarder Mag April 1979

G &amp S Airbrush: Our {Styles} Ride The Spectrum | Skateboarder Mag April 1979

Hobie Gnarly Skate Pads: Skateboarder Mag April 1979

360 Oasis Skate Classic: ${ten},000 {Money} and Prizes : Skateboarder Mag April 1979

Dogtown Skates: Shogo Airbeam, Muir Triplane, Duane Peters Wavelength Skateboarder Mag Dec 1979

Bahne: 1st Unitized All-Steel skateboard trucks : Skateboarder Mag Vol2 Num2

Hang Ten Sportboards: We’re {usually} on {leading} of it. Skateboarder Mag Vol2 Num2

All {Pictures} &amp Text Courtesy calstreets.com

View Comments (44)


  1. @PirateNinjaBot

    February 16, 2010 at 10:47 am

    High Yar!!!

  2. Alessandro

    February 16, 2010 at 12:24 pm

    Very very nice! Good times!

  3. nowax

    February 16, 2010 at 3:41 pm

    what a crappy list

  4. Trickcomp.com

    February 16, 2010 at 3:58 pm

    Rad to see these old ads.. crazy how things have changed.

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  6. theyadmen

    February 16, 2010 at 4:42 pm

    Nice roller skate ads, weak.

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  8. Punchy

    February 16, 2010 at 5:13 pm


    This takes me back…used to order all my gear in from California via these ads in Skateboarder Magazine to Canada…it was the only way to get the good stuff.

    Had a Sims Superply, Tony Alva board, G&S Pineapple, Gull Wings, Trackers, Sims Snakes and Powell Bones…oh and great bearings from SKF.

    Thanks for this post…just awesome for an older guy like me to see this again.


  9. urban art

    February 16, 2010 at 6:09 pm

    these are awesome, Gnarly skate pads, need to get me some of those.

  10. missblimey

    February 16, 2010 at 7:05 pm

    Those were the days!

  11. Haiku

    February 16, 2010 at 7:51 pm

    Ah, good times…love the crazy hair in the Tracker ad… :o)

  12. Shawn Snow

    February 17, 2010 at 1:12 am

    Very cool, I remember almost all of these Ads from when they cam out. Especially the one of Duane Peters and the Futuristic Devo Look! Thanks for posting.

  13. GL

    February 17, 2010 at 1:33 am

    Oh my god this brings back incredible memories..

    Pure mind candy for rebellious youth in the late 70’s for sure. I was there and if you weren’t then I’m afraid you really missed out..

    Skate parks like Campbell and Winchester in the Bay Area were King.

    Hail Dogtown. Hail Tracker and Independent Trucks. Hail Sims Boards. Hail Powell Perellta and Kryptonics Wheels. Hail my German Speed Bearings and my kick tail, skid plate, and side rails..

    Long Live the Golden Age of the Skate Ratts!!

  14. Adam Page

    February 17, 2010 at 11:42 am

    In the 360 oasis, they look like bowling players.

  15. Charlie Samuels

    February 17, 2010 at 2:14 pm

    Some hokey, some ground breaking advertising but all bring me back. Skating went from hottest sport on the planet to almost dead seemingly within a year. I’m looking forward to freestyle’s comeback.
    – Charlie Samuels

  16. Joe

    February 18, 2010 at 1:00 am

    I bet Duane Peters wouldn’t even recognize himself in that shot. That guy was the best!!!!

  17. Bronson

    February 18, 2010 at 3:47 pm

    Wow what an amazing collection of ads. Those ACS Roller Skates bring back memories… oh my word!

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  20. roche

    February 23, 2010 at 8:56 am

    brings back good memories…

  21. Poonit Patel

    February 25, 2010 at 12:07 am

    Thanks for posting these here
    Very nice collection all together.

  22. Ned Harkey

    February 25, 2010 at 2:35 pm

    I sold 15 Skateboard magazines I had saved from the 70s on eBay year before last containing similar ads. Two of them sold for over $70 dollars! Bet you wish you had saved yours too..!

  23. Matt Flint

    February 26, 2010 at 6:20 am

    Some real classics in there. Love seeing the old Bones ads and Powell Peralta. Glad they are not gone for ever!

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  25. JC

    February 27, 2010 at 7:24 pm

    Where’s any Gator or Vision stuff? Weak list!

  26. Scott

    February 28, 2010 at 2:25 pm

    awesome post! Cool to see what came before my Element rig.

  27. peter

    February 28, 2010 at 6:34 pm

    I still have a set of SIMS SNAKES on TRACKER TRUCKS…. I remember having to save up for months then wait nearly as long for them to arrive after ordering them out of a skateboard mag…. The FLEXI fiberglass deck (I made myself) is a classic…

  28. peter

    February 28, 2010 at 6:39 pm

    I also have a BHANE deck and trucks with Red Rider wheels floating around somewhere… another fiberglass deck

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  30. adsfhoapew

    March 2, 2010 at 2:08 pm

    Don’t forget skating’s golden revival around 1998-2001, the new school freestyle era. Strangely, it’s almost out of fashion again. Snowboarding has become so dominant that the only interest seems to come from White’s skateboard moonlighting.
    It’s all part of a cycle, im happy doing damn unfashionable things.

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  44. UR MOM

    April 18, 2012 at 6:59 pm

    Dude, im only 14- but i gotta say…
    the 80’s sure looked rad!

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