Tuesday 16 November, 2010
Action Sports Retailer Trade Show Shuts Down
The Action Sports Retailer Trade Expo, the… Read More
The Action Sports Retailer Trade Expo, the biannual trade show for the surf and skate {business}, has canceled all future events, according to sources close to the show.
The 29-year-old action sports trade show was the {biggest} for the action-sports {marketplace} on the West Coast. Owned by San Juan Capistrano, Calif.–based Nielsen Expositions, ASR routinely united 800 surf/skate, swim, moto and snow brands and {almost} 6,000 retail buyers twice a year at the San Diego Convention Center.
The show has been in flux for the past {several} years. The high {cost} of participating in the {marketing}-heavy show and conflicting dates saw the exodus {first} of the footwear brands—a {key} category for the {business} and the show. In 2009, Hurley announced it would no longer participate in ASR, and that {same} year biggies such as Quiksilver, Roxy, Reef, Rip Curl, Matix and {other people} {began} to opt out of some editions of ASR.
The show was the {biggest} of its {type} on the West Coast and {usually} drew upward of 800 exhibitors, thousands of retailer buyers and {substantial} media {attention}, {especially} from enthusiast publications. Nielsen Expositions, {component} of New York-based Nielsen Co., held two annual editions of ASR in San Diego. Executives from Nielsen Exposition {couldn’t} be reached for comment. Jason Bates, founder of the Class@ASR show held in partnership with ASR, told California Apparel News that all events {below} the trade show’s umbrella have been canceled.
I {really feel} sad for the surf and skate {business},” Bates {said}. “But the surf, skate and shoe {business} all wanted {} (show) dates and {} {things} from ASR. I {comprehend} why ASR could not serve all of {those} {individuals}. I {comprehend} why they have to call it a day.
ASR has faced stepped up {competition} from Los Angeles-based Agenda LLC, which puts on the Agenda Tradeshow in Huntington Beach, and Surf Expo, a broader beachwear show in Florida that {includes} action sports clothing makers.
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