Skateboarding

Independent Trucks Are Built To Grind

Twenty-fine years of Independent Truck Company constitutes an anniversary that demands both respect and introspection. The contemporary tendency is to envelop history in an impenetrable containment sphere of numeric details. The human relevance of occurrences and entities becomes lost in a blizzard of data. What real consequence do computations of ballistic rounds expended, X billion burgers served, acres burned. number of units produced, pool size of participants, topographical chart coordinates, revenues generated, reentry duration times, calories used, et cetera, have? What stats could convey the impact of 25 years of Independent Trucks?

The value of Independent far exceeds its performance as a business entity. Granted, Independent Trucks are the de facto standard of contemporary skateboard truck design. Virtually all legendary riders have been associated with Independent Trucks in some way at some time. No professional skateboarder or company owner exists who is not aware of the Independent hegemony. Nevertheless, the true accomplishment here is about people and their discovery of a workable way to live out their lives. Whatever success they ultimately garnered is incidental to that first pure impulse. Independent is proof that the hectic will inevitably push out the hype. The Independent Trucks cartel is very much a family. Once you are in, you are never out.

Every person in this narrative is more or less connected to the others. That interrelation and the expectation of excellence are the primary mechanisms that drive the beast known as independent. It has always been about the truck.

Webster’s Dictionary describes the skateboard truck as “a wheeled vehicle consisting of a frame with a pair of wheels to carry and guide one end of a vehicle in turning sharp turns.” Independent is defined as “not dependent: not subject to control by others. not affiliated: not looking to others for one’s opinions or for guidance in conduct.

Independent Trucks have been around for many years. I have been riding them since I was 12 and I will not switch. I guess my slogan on this list would be Built To Grind. Here is a list of Independent Truck Slogans that have been used in ad campaigns over the last 25 years. Of course the most popular and the one that is my favorite is Built To Grind.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

More in Skateboarding

Spitfire5

SPITFIRE X VOLCOM RELEASED

skatemagMarch 3, 2015
Tinlid has made this possible. Everytime you purchase a THRIVE hat, Tinlid will plant a tree through the National Forest Foundation.

Check out these Sick Strapbacks from Tinlid Hat Co.

skatemagJanuary 14, 2015
Skateboarding Magazine T Shirt

New Skateboarding Magazine T-Shirts Available

skatemagNovember 26, 2014
Screen Shot 2015-02-12 at 11.37.26 PM

Skateboarders VS The Drunk Guy in Portland

skatemagOctober 27, 2014
a2

Nice Shades: Converse Cons All Star Sun Glasses

skatemagOctober 24, 2014
Screen Shot 2015-02-13 at 3.26.58 PM

INCASE FORMS THE “SYNDCT”

skatemagAugust 14, 2014
image003

Brain Probe: Bob Gnar

Michael WiltzAugust 13, 2014
Screen Shot 2014-06-21 at 3.23.40 PM

Skateboarding Time Collapse: Shot with the Lumia 930

skatemagAugust 13, 2014
SK-SS14-LIFESTYLE_AZIONE-1_BEERTHIRTY (1)

Go Skateboarding Day 2014

skatemagJune 21, 2014

Skateboarding Magazine is a project by Tony Owen, Anomaly LLC Design